Enhance SpreeAI’s virtual try-on experience
based on Sergio Hudson’s mobile app
Making virtual try-on effortless, fun, and always available.
industry
fashion tech
product medium
AI-powered virtual try-on system designed for seamless integration into mobile apps and web-based e-commerce platforms.
my role
sr product designer
introduction
SpreeAI is an AI-powered fashion technology platform transforming the way consumers shop for clothing.
Its core product is a photorealistic virtual try-on experience, enabling users to see how garments look on their own body with 99% sizing accuracy.
Designed for both in-store and online integration, SpreeAI helps retailers reduce returns, increase conversion rates, and offer a highly personalized shopping journey.
the challenge
Enhance SpreeAI’s virtual
try-on experience
Design a feature enhancement for SpreeAI’s virtual try-on experience to make it more interactive and engaging for users.
solution 1
Quick On-the-Way Experience
Imagine this: you’re in a taxi, between meetings or events, and in just a few taps, you use an avatar, select your size (e.g., “I usually wear M in Zara”), pick a rooftop party filter, and get a full, styled look. No camera needed, no stress — just AI-curated outfits ready to wear. With a streamlined checkout, your look is ordered before you even get home. It’s fast, confident, and fits your real life.
Create an avatar using 5 of your photos if you’re unable to take a live photo right now.
solution 2
“Home-Comfy Try-On” Flow (Full-Body + Filtered Experience)
For relaxed, in-home shopping using SpreeAI inside Sergio Hudson’s mobile app
camera friction
Real-Time Filters to Enhance Appearance
Platforms like Instagram and TikTok offer real-time filters that subtly enhance users’ appearance, such as smoothing skin or adjusting lighting. These filters help users feel more confident when taking photos or videos, reducing the anxiety associated with camera usage.
Simplified and Intuitive Camera Interfaces
Encouraging Creativity and Playfulness
By incorporating fun elements like stickers, AR effects, and playful filters, platforms encourage users to experiment and engage with the camera in a less serious, more enjoyable manner. This approach helps users feel more at ease and willing to use the camera features.
design execution
Try-On Experience Update
Personalized Try-On
Real-photo try-on lets users upload a full-body image from home, eliminating the need for live camera capture.
Optional lighting filters (e.g., “Cozy Glow,” “Studio Fit”) simulate premium fitting room lighting — boosting confidence and emotional connection.
Emotional Design Touches
Complete the Look
AI outfit suggestions automatically match complementary tops and accessories, helping users build entire outfits in seconds.
wow! just look at that
Impact & Results (Projected)
+30%
Faster Checkout Flow
-20%
Fewer Returns
+18%
Higher Conversion Rates
let's see what we have
Final Thoughts
By giving users multiple try-on options — avatar, selfie, or full-body photo — we reduced camera anxiety, improved accessibility, and made outfit discovery easier and more fun.
The task included a note to refrain from relying on OpenAI.
I used AI solely as a tool for early-stage research and to generate visual avatars that support the conceptual exploration.
All design decisions, flows, and UX thinking are my own.
Next Steps
how I work
I am always trying to find unique aproach but the approach that will alighn with buisness goals and will help to grow.