Hero Cosmetics
Shopify-based DTC e-commerce platform.
my role
Senior Product Designer
goal
Design and deliver a BB feature to support product discovery and growth
facing the problem
Tasked with creating a cross-sell experience
Started with UX Researcher's insights and short brief from the team
Goal
Improve engagement and average order value (AOV)
Research & Ideation
Reviewed insights from user research
Ran ideation workshops with growth team
Brainstormed interaction patterns for contextual product suggestions
Explorations & Iteration
Sketched early concepts
Created low- and mid-fidelity wireframes in Figma
Prototyped key flows in Framer to explore interactions
Final Design
Responvive, brand-aligned UI
Clear product logic and user triggers
Optimized for performance, clarity, and accessibility
Delivery & Handoff
Wrote detailed documentation and corner cases
Collaborated closely with engineers
Supported QA sessions and iteration cycles
Results & Next Steps
Currently in QA, preparing for launch
Plan to run a testing sessions
Next steps including iteration based on data and usser feedback
Feature focused on a Bundle Builder experience to empower users to add more products and increase their order value.
Designed multiple patch and interactions to guide users toward building bundles and spending more.
